Wednesday, January 12, 2011

SRI KULAI’S NASI LEMAK VOTED AMONG BEST 10 IN KLANG VALLEY

Kuala Lumpur, 12 January 2011: It’s very unusual for frozen food to be selected alongside with the other freshly-prepared local cuisines like Nasi Lemak, but Sri Kulai’s microwaveable, ready-to-eat in 4 minutes and halal nasi lemak was among the top 10 picks by the New Straits Times.

The review which appeared in the local English daily on Dec 30 last year gave Sri Kulai the thumbs-up for being among the 10 best nasi lemak in the Klang Valley, a geographical description covering major cities such as Kuala Lumpur, Petaling Jaya, Shah Alam and Klang.

The reviewer, Zalina Mohd Som wrote: “The Sri Kulai nasi lemak comes in two variants – with boneless chicken rendang and sambal sotong. These two lauk aren’t any different from those prepared by our mothers. The rendang is rich and thick, with shredded turmeric leaf.

“The unique thing is that Sri Kulai is not a restaurant serving freshly cooked meals. It is actually a brand of halal, microwaveable, ready-to-eat frozen meals. In fact, Sri Kulai which is owned by AYS Sdn Bhd, is the country’s first brand for such fare.”

In fact, the amount of innovation put into producing the meal is what helped Sri Kulai’s Nasi Lemak with Rendang Ayam (Coconut Rice with Rendang Chicken) earn the MIFT Product Innovation Gold Award. The brand was also a winner in the recent Domestic Diva Awards 2010 in Women’s Weekly, where the voters were mainly professional homemakers and working women.

Sri Kulai’s Nasi Lemak was also awarded the Best Halal Product by the Halal Journal in 2009. The company also bagged a number of other awards including the Power Brand 2010, 20 Halal Industry Success Stories (selected by the Halal Industry Development Corporation) and recently voted for being one of the fast moving SMEs in the country.
Another food reviewer who wrote in her blog (www.malaysianfoodie.com/2010/11/sri-kulai-jaya-one.html) said that Sri Kulai is no longer the usual “fatty unhealthy Fast Food,” and for a Malaysian delight, the Ready-to-Eat meals are affordable.

According to Liow Ren Jan, the Chief Executive Officer of AYS Sdn Bhd, which owns the Sri Kulai brand, this is a successful four-minute formula for anyone wishing to enter into the food business. AYS is not only producing a meal, but with innovative idea (MIFT product Innovative), taste (Top5 Best Nasi Lemak), convenience (according to Women’s Weekly).

“The best part,” he said, “is that this is a cash business and it does not require a big investment. We have the licensing package available to anyone who is thinking of owning a business.”

Sri Kulai is sold in major supermarkets such as Jusco, Tesco, Cold Storage, Giant, as well as on airlines, private hospitals, food service chains and tourist destinations Besides the Nasi Lemak, there are some 20 other cuisines and wholesome meals, including Dim Sum Combo, Western Delights and the Sri Kulai Winners’ Recipe Series.

Liow said with the high acceptance of Sri Kulai by consumers, licensing becomes an important option for potential business entrepreneurs seeking to venture into the food business. “The best part of the business is that it is cash,” he said. “Properly managed under our guidance, the business should be profitable.”

Briefings on the Sri Kulai RTE Station licensing are done every Wednesday from 2pm through 4pm at JayaOne, Petaling Jaya. To make appointment, please contact AYS Sdn Bhd, 03-62721707 or email to info@ays.com.my.

1 comment:

  1. i have tried the black pepper beef, roasted chicken and chicken siew mai. very nice , simply love it. would love if can add new dish ie roasted duck.

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